ARENA Group is a consulting firm that uses their collective 120 years of experience to bring clarity and streamlined solutions to the toughest business and marketplace challenges. Founder and CEO Dan Arnsperger came to us in search of an identity that could help pin down that concept. After exploring multiple directions and ideas, we decided on the on a concept revolving around the transformation between non-clarity and clarity. The concept merged perfectly with the light, airy coagulation of dots (or ideas) forming “Arena”, and the stability of no-nonsense, bold lines of the supporting text—solidifying clients’ absolute confidence in the strength and experience of the team. Deep blues with a highlight of gold exude a balanced sense of trust and calmness, further solidifying Arena Group’s presence in a field where experience is paramount.