Branding, Typography

Capital Construction Brand Identity

Capital Construction, Capital Materials, and Capital Paving are all subsidiaries of Missouri-based company Capital Sand Proppants, LLC. CSP was in need of specific identities for these sub-brands, for use in both internal and external communication. Multiple new ideas were explored, but in the end we decided to implement the original mark from CSP into the new brands to maintain maximum recognizability and presence. All three of these sub-brands offer a versatile platform as CSP moves forward into new industries, while maintaining a familiar and unified presence.

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