JR’s Kombucha
Brand Identity

JR’s Kombucha is a local kombucha company with lots of tasty, probiotic potential. I came alongside the owner in creating a brand that had a homemade, craft feel, just as it started in her own kitchen. Initially we created a brand that was a throwback vintage feel, but felt as if it lacked meaning, despite the fun feel (“brothsome” was a pretty fun sub-brand). We chose a new direction with simple, geometric shapes—a nod to the children (Judith and Rae) that the company was named for.

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