Springdale Turf Co.
Brand Identity

After years of operating under the umbrella of a well known orange tractor brand, Springdale Turf Co. came to me in search of a unique logo that could give them a clean, bold, industrial look, strongly representing the industry leading technology their tractors offer. The proprietary technology inside these tractors uses a cylindrical blade that cuts grass with superior precision, in a spiraling motion. Through the use of heavy lines, bold shapes, and powerful colors, I was able to design a mark that was strong and specific to their industry, and symbolic of their heritage — setting them apart from the competition. The wrapping curves of the letter “S” imply reliable, repetitive motion, symbolizing the unique technology used in their service and their staying power in a competitive industry, while the shield-like emblem portrays strength, trust, and quality.

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